Strategic Operations Support for Recruiting Firms.

Petal + Flint helps recruiting firms remove operational drag, organize the systems behind the search, and give recruiters more time to do the work that actually drives revenue.

A cluttered office desk with a laptop, a mobile phone, a pen, sticky notes, markers in a small cardboard box, a calendar, and bags or backpacks in the background.

Where the Time Goes

Recruiting firms move fast. But when the systems behind the work aren't clear, even great recruiters lose valuable time.

Searches live in people's heads. Training depends on whoever has time, or the same generic videos every other new recruiter is watching. Client materials get rebuilt from scratch. Follow-up slips. Good recruiters spend too much time hunting for information instead of moving searches forward.

Petal + Flint cleans up the operational chaos so your team can work at its highest capacity, deliver consistently, and close more business.


Who This is For

Built for boutique recruiting, search, and staffing firms with 10 or fewer employees, who know the team is busy, but suspect too much time is being lost to clunky workflows, inconsistent systems, or manual workarounds.


What We Offer

  • Capacity

    Clean up and optimize the systems you already have. available now

  • Growth Systems

    Standard Operating Procedures (SOPs), onboarding, and ramp plans for firms adding recruiters, admins, or sourcers. coming soon

  • Operating System + Brand

    Align how your firm runs internally with how it shows up externally. coming soon

Where This Goes Next

  • A person wearing gloves is writing with a black marker on a transparent whiteboard, which has some text and diagrams drawn on it.

    Audit

    We map how work actually moves through your firm today: searches, handoffs, tools, follow-up, admin.

  • A hand placing a wooden cube on top of a stack of similar cubes, forming a small pyramid against a plain background.

    Build

    We clean up or create the systems, templates, and workflows that remove the friction we found.

  • Person holding a MacBook Pro displaying a website for creating social media walls, with another person pointing at the screen in a bright office space.

    Train

    Your team learns the new systems well enough to actually use them.

  • A hand holding a keyring with multiple keys, with a blurred background.

    Hand Off & Support:

    You keep everything we built, with support as it beds in.

A woman with dark hair, wearing sunglasses and a black t-shirt, smiling outdoors near a river or pond with trees and greenery in the background.

Meet the Founder

Lindsay started in recruiting as an associate recruiter and worked her way up to successfully running a full desk. Today, she manages the behind-the-scenes operations of a recruiting firm, so she knows exactly where the friction is because she has lived it.

Her experience spans executive search, contract staffing, full-desk recruiting, and business operations. After beginning her career in 2011 with Management Recruiters of Sacramento, she moved into contract staffing and account executive roles with Healthcare IS, then ran a recruiting desk in the hydroelectric industry at J Powers Recruiting.

For the past three years, she has led business operations for Peak Demand. In that role, she has used her recruiting experience to build SOPs, onboarding programs, workflows, templates, reporting systems, and practical AI tools that help small recruiting teams operate with greater clarity, consistency, and capacity.